Why New Trends are No Trends!
Highlights of the talk in a nutshell
ALL MARKETING ACTIVITIES MUST PAY OFF
It’s a no brainer, but easier said than done. Every marketing campaign must be measured by its return on investment. If this proves convincing, marketing budgets usually get increased.
YOU CAN NOT RECOGNIZE GOOD ONLINE MARKETING
An appealing online presence within the target group is only an indicator of effective online marketing. It does not guarantee that all processes along the customer journey will work out smoothly.
THE CHALLENGE OF FRAGMENTED MARKETING TEAMS
In large organizations marketing responsibilities are shared among many specialists. For the team members this can result in losing scope of the overall picture. An aligned vision and understanding of marketing goals is not only a motivational boost, but makes the variety of marketing instruments much more effective.
POSITIONING CRM AS ORGANIZATIONAL COMMUNITY
CRM is the central software for marketing and sales teams. The best way to encourage its intensive usage is by developing an organizational mind-set that stresses that you get more out of it than you have to contribute.
MARKETING TRENDS ARE OVERRATED
Marketing channels might change over time, but the key responsibility of marketers remains the same: Developing a relevant brand for the target audience derived from a strong customer focus.